Corporate identity is the overall look of a company. The components can be a website, brochure, stationery, packaging, logo, etc. Each of the pieces retains the brand look established in the beginning. The brand look uses the same colors, fonts, etc. We will start off by reviewing your company’s history and mission along with figuring out what others think about your company. Researching businesses similar to yours is a good way to get a feel for what you do and definitely helps in building your corporate identity. MSD would then create a vision for the future to help map out what your business needs. The creative process would be next, we would brainstorm logo ideas, fonts etc. until we found the right combination. The first round of logo ideas is presented in black and white so color does not influence your choice. Once an idea or two have been chosen, we will then introduce color. After we have the logo set, we could then move onto flushing out the remaining pieces making sure they all carry the brand look.
Give us a shout to discuss your needs. We are based in Westfield but have clients in Carmel, Indianapolis and across the midwest – 317-946-4897
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