Cellular Necessities is a cell phone repair and accessory store with kiosks located in Castleton Square and Greenwood Park Mall in the Indianapolis area. A previous client recommended Cellular Necessities to contact MarcoSolo Design to update their marketing. CN did not have much marketing at all to help promote business; no website, no visible advertising on the kiosk to pull customers in. We started off by taking the existing logo and updating it, adding in an image of the kiosk and altering the font.
MSD created a website to help customers learn more about what CN offers with accessories and how they can help clients in repair. The website was built with SEO in mind. Headlines and body copy were carefully thought out to improve the content placement on search returns of potential customers. New client traffic from the website has been tremendous, CN has gotten new business daily due to it.
Print marketing was a major need as well. We needed to be able to reach out to walk-by traffic and pull them to the kiosk. The main areas to advertise are for cell phone repair, color conversion kits and custom cell phone cases. We had to keep in mind the rules set forth by mall management dictating sign dimensions. Signage can not block the eye from looking from one side of the mall to the other, it has to be low and within certain dimensions. We created 18″ x 36″ signs that adhere to the sides of the kiosk where product is not being shown. The signs are clear, precise and have received great feedback.
Social media was another avenue the client had not jumped into. MSD set up FaceBook, Twitter, Instagram, Google Plus and Blog accounts. MSD manages the accounts for the client and generally posts content every 24-48hrs. We use client-supplied information along with what we can find online that relates to the business.
