Below is a sample of some of the work I have done as part of the Corporate Marketing Team for the Habegger Corporation. Habegger is a multi-state HVAC distributor for Carrier and Bryant. As part of the marketing team, my duty was to create promotional items for the 32 branches and for dealers that buy from us that do not have marketing. The items produced range from (but not limited to): ads, flyers, brochures, tradeshows, stationery, e-spots, postcards, etc.
When I started with Habegger in 2017, they had a designer that was fresh out of school and did not have much direction. A majority of the branches would do the design work on there own or have the designer do it without much thought. Items were all over the place, different fonts used, different company logos etc, it was a mess. The first plan for me was to clean up the creative mess and streamline it with standard fonts, colors, image, direction etc. I have since cleaned up the system and created a general look for myself and the designer to base items off of when creating promotional items. The designer now sends me the items she works on at various stages and I give her design feedback, this has helped her gain confidence and her overall design style has improved.
Below are a few samples of items I have worked on while employed with the Habegger Corporation.
Postcard series mailing to 6,000 dealers. There will be a total of 24 postcards mailed.
Flyer created to promote one region’s Hot Dog Friday’s.
Cover of 4-page brochure laying out R22 Refrigerant.
Art for corporate transfer truck.
Logo for Habegger Has It promotional materials.