Cellular Necessites is a cell phone repair and accessory store with kiosks located in Castleton Square and Greenwood Park Mall. Print marketing was a major need for Cellular Necessities. We needed to be able to reach out to walk-by traffic and pull them to the kiosk. The main areas to advertise are for cell phone repair, color conversion kits and custom cell phone cases. We had to keep in mind the rules set forth by mall management dictating sign dimensions. Signage can not block the eye from looking from one side of the mall to the other, it has to be low and within certain dimensions. We created 18″ x 36″ signs that adhere to the sides of the kiosk where product is not being shown. The signs are clear, precise and have received great feedback.