When you walk up to the counter at most auto parts stores they have a counter mat selling a product. Firestone needed a counter mat to highlight their Ride-Rite Air Springs. Like a lot of other advertising formats you only have a few seconds to capture the readers attention, the counter mat needed to draw the attention quickly before they moved on to something else. The illustration showing a truck with and without the air springs has been a good attention grabber for those in the market for the product. They illustrate the positive side of the springs and how they can help your vehicle and reduce the wear on it. Quick bullet points help drive home the good points behind the system.