When you walk up to the counter at most auto parts stores they have a counter mat selling a product. Firestone needed a counter mat to highlight their Ride-Rite Air Springs. Like a lot of other advertising formats you only have a few seconds to capture the readers attention, the counter mat needed to draw the attention quickly before they moved on to something else. The illustration showing a truck with and without the air springs has been a good attention grabber for those in the market for the product....
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Firestone counter mat
